How's Your Elevator Speech?

The elevator speech is a quick and easy way to engage others, let them know your value, and create opportunities.  And because this is an opportunity to demonstrate your value, thats what I prefer to call it a value statement.  I recommend you have at least two versions of your value statement - a short 10 - 15 second one thats longer.

Another way to deliver your value statement is to do it creatively - tell a story or even recount a past success (change the names of those involved of course!)

In that short span of time, you have the opportunity to push your brand, inspire a future client, or just get in some good practice talking about yourself.  So make it hard hitting.  A question that your value statement should address is 'how I can help you or your organization'.