The elevator speech is a quick and easy way to engage others, let them know your value, and create opportunities. And because this is an opportunity to demonstrate your value, thats what I prefer to call it a value statement. I recommend you have at least two versions of your value statement - a short 10 - 15 second one thats longer.
Another way to deliver your value statement is to do it creatively - tell a story or even recount a past success (change the names of those involved of course!)
In that short span of time, you have the opportunity to push your brand, inspire a future client, or just get in some good practice talking about yourself. So make it hard hitting. A question that your value statement should address is 'how I can help you or your organization'.
Scott Howard is a professional executive coach and leadership coach focusing on human empowerment and maximizing potential.